BUILDING PLATFORMS
Closeup
The Attraction.
We brought Closeup’s global #MakeYourMove campaign into the social lives of young people through The Attraction, Ghana’s first Instagram video series.
The challenge
The brand’s existing campaign encouraged young people to go after what they wanted, but had struggled to earn their attention.
The work
Digital strategy, ideation, production and social engagement, built around The Attraction.
The impact
The campaign surpassed reach and engagement KPIs, won the West Africa Mobile Advertising Award in 2017 and was selected as a case study by Facebook. Facebook and Unilever presented it at the Loeries Advertising Conference. The series was renewed for a second season.
