Give people something to be part of.
Branding, creative campaigns and audience platforms from MOJO, with work spanning Vodafone X, Closeup, Fanmilk and GCB Bank.
From attention to participation
An audience platform gives people a reason to return, respond or take part. MOJO brings together strategy, ideas, communication and production to connect brands with people’s lives and culture. That can mean a brand conversation, a series or an interactive experience.
An idea with somewhere to go
Our work spans brand communication for Fanmilk and GCB, youth platforms for Vodafone X and Closeup, and brand performance creative for mobile money. The medium follows the idea and the audience: social storytelling, film or an experience that makes a product benefit tangible.
Explore the evidence
For Vodafone X, the work connected youth culture with a retail proposition that reached 400,000 signups at last count. Closeup’s The Attraction turned a global campaign into an Instagram video series in Ghana. The Fresh Meter made Closeup’s freshness benefit an interactive experience. Each case study shows the specific work and documented outcome.
Ghana roots. Wider horizons.
Rooted in Ghana. Open to briefs from marketing leaders and founders across West, East and Southern Africa, regional and global brands entering African markets, and executives building their teams’ capabilities.
See it in practice.
Vodafone X
Vodafone Ghana wanted to attract young people. We built a proposition as vibrant, rebellious and unpredictable as its audience, using digital channels to start a movement before introducing the product.
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Closeup
We brought Closeup’s global #MakeYourMove campaign into the social lives of young people through The Attraction, Ghana’s first Instagram video series.
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Closeup Fresh Meter
To launch a new Closeup variant, we needed to make 12-hour freshness memorable for a sceptical college audience.
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Fanmilk
Brand communication for Fanmilk, including FanChoco, FanYogo and FanMilk lait vanille.
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GCB Bank
A rebrand had failed to resonate. GCB needed to feel more vibrant and modern, while reassuring people that it remained proudly Ghanaian.
Explore the work ↗Good questions.
What do you mean by an audience platform?
A repeatable idea or experience that people can participate in, rather than a single advertisement. Examples include Closeup’s The Attraction series and the youth identity built around Vodafone X.
Can MOJO connect strategy and production?
Yes. The portfolio includes strategy, ideation, communication, execution and production. We agree the scope around the audience, business challenge and channels for each brief.
What’s your challenge?
Tell us about your audience, market and ambition.
Start on WhatsApp ↗Email us your brief ↗